Tailored Marketing Services for Your Business Needs
From strategy to execution, I provide services that deliver results
My Key Client Segments
​​​​​Types of people who come to me. A lot of my work comes from the following segments, but I am delighted to meet other types too!
A. The Start-up Founder: Usually product experts rather than marketing experts, you may struggle to get the kind of high-quality marketing input you need at the start.
B. Investors in Start-ups: You may have investees with clear potential but who seem unable to achieve it.
C. Family Businesses: You may have a strong legacy brand that has focused solely on sales expertise in the past and is now facing extensive competition from new players.
D. Large MNCs Looking to Enter New Categories or Markets: Your existing teams are fully engaged in current brand businesses, and you need to figure out your marketing approach before staffing it up.
E. International Brands Looking to Enter India: You need everything from accurate market and consumer information to strategies for modifying your global proposition to suit this market, as well as help finding the right creative and media agency partners. We can help with all of it.
F. Luxury Brands: An emerging area in India with very few brands that truly know how to succeed in this market.
My Core Expertise
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Marketing Strategy Development
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Branding & Brand Positioning
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Go-to-Market Strategies
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Marketing Training Programs
Learn More About My Services
Branding & Brand Positioning
​I help define your brand proposition to its consumers. This includes what it does and why consumers should choose it over other brands.
This could be for a completely new brand. It could be to rejuvenate an existing brand. It could be in response to the competitive environment.
I also develop the Brand Architecture that defines how the brand can be stretched over multiple product categories
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Marketing Strategy Development
Growth Strategies tailored for you, developed by deeply understanding your business objectives, market dynamics, and competition. My approach combines actionable insights with proven methodologies to deliver practical solutions that drive sustainable growth.
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By leveraging local market knowledge and global experience, I create strategies that are grounded in reality, ensuring they are both achievable and impactful for your unique business needs.
Go-to-Market Strategies
A strategy is only as good as its execution. With the strategy will come the recommendations for implementation. This covers the types of initiatives, the proposed budget, and Communications Briefs for agency partners.
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I am always delighted to get involved in managing actual execution.
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When I am involved in execution, I manage the entire process of briefing agencies, evaluating and improving the output, and arriving at a final recommendation. I also define the market launch assessment scorecard to track results.
Marketing Training Programs
These are interactive, hands-on modules that upskill your marketing networks with actionable techniques and tools. From brand communication to market analysis, my customized workshops focus on practical learning.
I bring in other collaborators for modular expertise. We have conducted these in multiple formats tailored to requirements. These can be across functions and levels of experience. They can be a one-time intensive immersion or split across multiple sessions, interspersed with live, on-the-job training.
