Go-to-Market Strategies

A strategy is only as good as its execution. With the strategy will come the recommendations for implementation. This covers the types of initiatives, the proposed budget, and Communications Briefs for agency partners.

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I am always delighted to get involved in managing actual execution.

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When I am involved in execution, I manage the entire process of briefing agencies, evaluating and improving the output, and arriving at a final recommendation. I also define the market launch assessment scorecard to track results.