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User trial?
Improve repeat rate?
Build consumption?
Create brand preference?
These are pieces of work that I have done across my career, either with some organization or as an independent consultant.
Indian men’s tastes are evolving. This has brought in many new brands. More brand differentiation will be....read more
There is gold and then there is diamond jewellery. There are super-rich, well-travelled shoppers and then there is....read more
I have always had a soft corner for PSU brands (more about Khadi and Doordarshan in later write-ups). There is....read more
Nouveau Dietetique, like many of our consulting clients, was owned by third-generation entrepreneurs....read more
In the health-conscious boom during and post COVID, many digital-first brands emerged. Everyone....read more
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